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NPD Group releases dollar sales performance as makeup, skincare and haircare see continued growth following pandemic lockdowns.
January 24, 2022
By: Christine Esposito
Editor-in-Chief
The US prestige beauty industry generated $22 billion in 2021, a 30% increase in dollar sales, versus 2020, according to The NPD Group. By category, fragrance outperformed all others in 2021 with sales up 49%, year-over-year, followed by hair products (up 47%), makeup (up 23%), and skincare (up 18%). In 2021, the beauty industry saw continued growth from pandemic winners including perfumes, scented candles, facial exfoliators, nail care, and hair care products. At the same time, makeup foun...
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